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The benefits of social media marketing

If you're uncertain about spending the time it takes to make a great social profile for your business, take a look at these benefits of social media marketing to help you decide whether or not to make the time.

You will learn

  • How you can increase your website traffic
  • How you can save money on marketing
  • How to increase brand awareness

I’ve put together this article to highlight eight of the main benefits of social media marketing. But and I mean but, there is no point entering into this in a half-hearted way, it takes commitment, time and a good strategy to achieve results that are more than mediocre from your social media efforts. So what are the benefits?

1. It allows you to become an influencer in your industry

We all like to talk about things we know about and social media is a great place to share your knowledge with other. The more you share the more you become known for that subject, until you become the ‘go-to’ authority in your industry.

2. Save money on your marketing costs

In the past if you wanted to increase your sales you had to advertise and to be fair that’s not changed. But previously this would have been an ad in a newspaper, leaflet drops, posters, television, the radio, which all costs money – lots of money. And you can’t easily find out what customers think of your brand and products without formal market research.

That was until now! Now you can ask as many questions as you like on social media to get the same feedback, interaction and information from your followers, fans or customers and all in an instant, it’s a two-way public dialogue that’s absolutely free!

With social media, such as Facebook in particular it’s far more effective and it’s very targeted, to those who you want to see it.

3. Improve your customer knowledge

Social listening is a great opportunity to find out valuable information about your customer, what they are interested in, how they behave and what they think of your business.

Let’s face it if you’re still contemplating whether you should be on social media or not perhaps try thinking about it like this…

Your competition might already be there and may well be stealing your traffic and conversions as you standby watching. If your competition aren’t already using social media then that’s a great reason for you to get ahead of the game.

4. Increase traffic to your website

Sharing posts on social media gives users a reason to click back through to your website. It’s opening up the chances of your website being seen. Social media provides more ways for users to track back to your site and learn about you and once again the more quality content you share on your social media accounts, the more inbound traffic you’ll generate to your website leading to more opportunities to sell.

If you're interested in learning more about bringing customers to your website, take a look at our free guide to Search Engine Optimisation. By learning how to get search engines on your side, you can bring high quality leads to your website for free.

5. Increase brand recognition and awareness

Very simply put the more good quality content you have out there, the more you’ll be seen, heard and remembered. The more times your name shows up in front of existing or potential clients and customers the more chance you have of being the name they think to turn to when they need your products or services.

6. Improve brand loyalty

It’s hard to believe, yet studies have shown that people who follow brands on social media remain more loyal to them than those they don’t follow. Being able to interact directly with loyal clients or customers helps build a brand loyalty that those offline just can’t compete with. You can read more about improving loyalty via social media here.

7. Better quality customer experience

It’s also true to say that social media platforms are really just another avenue in which you can speak to your customers or clients just as the old fashioned telephone or writing a letter was. These have of course subsequently been replaced with mobile phone calls and emails but social media is exactly the same only it’s an instant and public route to showing customers and potential customers how good your service is! There are loads of examples of this on Twitter especially, from Royal Mail to Innocent Smoothies.

What does this all mean?

Social media is all about relationship building so the sooner you start the sooner you can start building them, the more followers or fans you have the more you will get as they share your quality content with their friends.

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Written by:

Rachel Moore

Social media expert

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