This website uses cookies

We use cookies to improve your experience. Find out more about our Cookie Policy.


How's Business eBooks

How's Business eBooks

On this page you'll learn...

  • What new eBooks have been created
  • Where to find previous eBooks

Thank you for your interest in the range of eBooks produced by How's Business. In creating them, we've tried to bring together key information on important topics in a simple, accessible way.

If you have any questions about the eBooks, or have a suggestion for an eBook topic, please get in touch with: 

New eBooks (August 3rd)

The How's Business guide to Out Of Home (Ooh) Marketing

With all the excitement about the benefits of digital marketing, it's easy to forget about the real world marketing techniques you can use to promote your business. Download this eBook to find out how you can grab customer attention when they're away from their screens and out in the world. 

Previous eBooks

The How's Business guide to Effective Staff Management

Managing your staff doesn't have to be a headache. Downloading this free guide will give you the skills you need to keep your team running smoothly. 

The How's Business guide to Creating a Website

Download this eBook to find out what you need to do to get yourself set up with a business website and discover useful tips for running a successful and user friendly website.  

How's Business Student guide to Starting Your Business

Download this eBook to give your business the best chance of success and to kick-start your career. We'll talk you through getting a business plan, how to stay on the right side of the law, where to find funding, and much more.

How's Business guide to Apprenticeships

Bringing an apprentice into your business can increase your productivity by £214 a week. Download this eBook to find out how using apprentices in your workplace can get you the skills you need to help your business succeed.

Your guide to an Award Winning High street

Download this eBook to find some great top tips and practical advice from the people behind award winning high streets across York, North Yorkshire and East Riding to see how you can bring more business into your area.

How's Business guide to Cyber Security

Worried about protecting your business and its assets online? This free eBook can give you some great tips for keeping yourself and your business safe in the cyber world. Find out how to keep online payments safe, what to do if you've experienced cyber crime, and much more.

The How's Business guide to Auto Enrolment

Are you worried about what the new pension laws might mean for your business? Are you unsure about what your staging date is and what you need to do to make sure you stay on the right side of the law? You can find the answers to these and much more in the free How's Business guide to Auto

The HB Growth Hub guide to Alternative Finance

Don't want to take out a traditional bank loan, or have the banks turned down your application? Download the Growth Hub guide to Alternative Finance to find out where you can look to find other sources of business finance.

The How's Business guide to Health & Wellbeing in the Workplace

Download this eBook to learn how to help your staff maintain their health and wellbeing at work. Find out how to make sure your staff feel supported after returning from an illness, and what preventative steps you can do to minimise the amount of time off your staff need to take.

The How's Business guide to Exporting

We will take you through some of the key areas you might want to think about to help give you the best start in the global market.

The Business Owners guide to Exporting Food & Drink

This eBook will give you tips and advice for getting your business ready for exporting. It helps you find your market, plan your advertising strategy and actually get your product from Yorkshire to its hungry new owner.

Marketing to tourists: Promoting your business

The summer rush is ending, but don't let that slow you down! Updating your marketing can keep the tourists coming.

The Business owners' essential guide to social media advertising

Social media is a key part of any digital marketing campaign today so let us help take the confusion out of paid digital advertising with our social media guide.

The Business Owners' guide to Regulations

Regulations can seem complex and it can be hard to know where to go for help. We’ve put together this simple and straightforward guide to show you all the regulatory help that’s out there.

The post-Brexit guide to protecting your business

We’re here to show you that with a resilient business you can keep running and make the most of new opportunities.

The Business owners guide to eCommerce

A successful eCommerce store can give you the chance to sell to thousands of new customers from around the country and even around the world. To help you get started, the How's Business team have put together this useful guide.

The Business owner’s guide to better networking

Networking, and being able to network well, is a vital part of running a business whether you're looking for new sales opportunities, collaborative partnerships, or some friendly advice. To help you get the most out of networking,  the How's Business team have put together this useful guide.

The How’s Business guide to starting your business

Starting your own business can be just as scary as it is rewarding. To help you start on the right foot, the How's Business team have worked with some of the smartest local business experts to create this practical guide.

The Business owner’s guide to local funding

When you need a cash injection to get your business to the next level, the last thing you want is to be scrambling about, trying to make sense of what funding is available. To make things simpler for you, the How's Business team have put together this handy guide.