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Our Story

Our Story

On this page you'll learn...

  • Who we are
  • How we help local business owners

We’re here to provide free business advice and support for the 50,000-plus small businesses in York, North Yorkshire and East Riding. We’re one of many UK government-funded Growth Hubs, but tailored to Yorkshire’s needs.

Friendly and professional

We’re not a stuffy, official organisation of suits and seminars. We know many entrepreneurs started their own business to escape the corporate world. So we keep things light but useful.

Our informal, friendly award-winning Popup Business Cafes are a great example of our style. 95% of business owners were really happy with the support they received from us.

Pointing you in the right direction

We don’t have masses of funding. So, rather than re-invent the wheel, we make it simple to find existing support and local networking events. We also organise free events near you in towns and villages. And this website is packed with handy articles.

Making things simpler

Local business owners and networks told us they want help to make running a business easier. We’re here to show you smarter, simpler ways to help improve your business.

In it for the long-haul

In the past, the kind of work we do was overseen by organisations such as Business Link and Yorkshire Forward. As public sector funding can be unpredictable, we focus on private-sector support that will still be around in years to come.

 “How’s Business is a great first step in solving a problem that many small business owners face. Namely to quickly and easily get the help they need.”

Emma Smailes, Development Manager for the Federation of Small Businesses (