Skip to content

How's Business: “Your very own business Siri”

Published 22nd March 2019

There’s a lot of great support available in York, North Yorkshire and East Riding for businesses who are looking to grow and How’s Business is here to help them make sense of it. Jennifer Feltham, owner of Natural Skincare Business, Mia and Dom, is one of the many businesses we’ve supported. She describes our service as “your very own business Siri” – because talking with us is a quick and easy way to find out what funding and support is on offerWe've worked with Jen to take her from her initial idea through to an established business.  

Jennifer-Feltham-from-Mia-and-Dom.png (1)

Jen has always had an interest in essential oils and natural products, explaining that there’s a joke in her family that she may have even been “a witch in a former life”. But what really motivated Jen to take her hobby to the next level was her son, Dom, who suffers from eczema. Jen noticed there was a gap in the market for products that were suitable for her son and that nothing really worked for her child’s skincare routine. After creating a product for her son with natural ingredients and essential oils, it finally hit Jen – she could actually make a business out of her hobby, and Mia and Dom, an organic skincare range, was born.


Minimising costs is always important for businesses, especially when starting up, so Jen knew she would need some free support when she began. This is when she stumbled upon How’s Business and signed herself up for one of the events they host, a Popup Business Café in Ripon. These are free events that offer the chance to speak to experts on marketing, finance and much more. For Jen, the cafés worked because they were a “non-threatening environment”.


In the two years since Jen attended that Popup Business Café, she’s come a long way, with support from our online articles and eBooks as she developed her business. Jen has even earned herself four awards, including the Green Parent Natural Beauty Awards 2016. And, with her business established and awards under her belt, Jen knew it was time to take her business to new premises.

We introduced Jen to BE Fund, who manage loans from the Start-up Loan Company. With this funding, Jen has been able to move into the picturesque location of Newby Hall and has the potential to do so much more with her business.


“there’s a lot of people out there that want to help and it’s fantastic, but businesses need to become more aware of this. How’s Business is incredibly responsive and proactive and through their introduction to the team at the BE Fund, I will now be able to employ a sales consultant, buy more oils for a new product range and much more.”

Jennifer Feltham, Mia and Dom

Request funding support