Here, you can find all the great resources and eBooks that we've put together with the help of our trusted experts.
Have a browse of our library and let us know if there's something you'd like to see here by emailing firstname.lastname@example.org.
You will learn
- What How's Business eBooks are free for you to download
Check out what social media advice we've got on offer
Here are all the eBooks we've put together to help you market your business more effectively.
If you want to develop a brand that your customers can easily recognise and identify with, download your free copy of our branding eBook.
Yorkshire gets a lot of tourist trade, so make sure you're business is advertising to them. Our marketing to tourists guide gives you lots of practical tips and advice for putting your business on the tourist map.
We might live in an increasingly digital world, but out of home (ooh) marketing still has a massive impact on customers. In this eBook, you'll learn how to promote your business in the real world.
If you want to fill more of your rooms, take a look at our free guide to advertising accommodation online. By following the tips, you'll be able to market your business more effectively and draw in more customers.
Winning awards is a great way to attract more attention to your business. Working with other local business owners to put your local area on the tourist map can help you all increase sales. This eBook, written by award winning business owners, helps you get started.
Business networking can have a massive impact on the success of your business. Talking with other business owners can help you find solutions to your problems, build contacts, and create future opportunities.
If you'd like to improve your networking skills and find out about the local groups across York, North Yorkshire and East Riding, then make sure you download this eBook.
If you'd like to find out about what type of networker you are, and how to avoid unhelpful conversations while keeping the good ones flowing, then make sure you get your copy of our networking pack.
If you're worrying about meeting business regulations, then our free guides will help keep you compliant.
If you're looking for business funding advice, take a look at our eBooks designed to point you in the right direction for support.
Starting a business
There's lots that you need to consider when starting a business, but we've condensed the vital points into a simple download for you.
If you're thinking about starting a business, make sure you download your copy of this free guide. It talks you through all the basic steps you need to take to get your business up and running.
Here, you'll find a selection of eBooks dedicated to one of your best assets in your business: your staff.
Are you looking to grow your workforce, or fill gaps in your existing skill set? Are you interested in ways to future proof your business?
Our apprenticeship toolkit was developed in partnership with Humber LEP and contains information relevant to employing apprentices today.
If you're interested in training your current staff or bringing on a new employee at a low cost, then apprenticeships are definitely for you. Plus, your apprentice will, on average, increase your weekly productivity by £214.
If you're looking to promote staff wellbeing and increase the level of job satisfaction and workplace happiness, you can find out from out experts how to make that happen in this eBook.
If you're looking to develop yourself and become a better manager to your team, then this eBook is perfect for you.
Looking after the mental health of yourself and your employees is both a right and a responsibility. In these uncertain times you, or those who work for you, may find themselves suffering. It's important that you know what your role is in identifying mental health issues as they arise, how to deal with issues, and where to turn for help and support.
Support for online business
The internet is a very powerful business tool, and you need to make sure you're using it to its full potential, as well as keeping your business safe from online threats. These eBooks are designed to help you do just that.
If you want to create and run a website for your business that your customers will love, take a look at this eBook.
Learn from our cyber security experts about the simple steps you can take right now to increase the online protection of your business.
To sell your product online, you're going to need to think about your eCommerce strategy. This eBook outlines your options and gives you tips for success.
Photography has a massive impact on whether or not a customer chooses to buy from you. That's why we've compiled images from across York, North Yorkshire and East Riding to help you stand out.
Great images can be the difference between making and losing a sale. Use these stunning images of Yorkshire in your marketing to grab customer attention and let your sales pitch begin.
If you're a business based in York, make sure you download this image library to help give your marketing stand out and attract customers.