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Aston Centre for Growth SME Practical Insights: Marketing


Event Details


Aston Centre for Growth


10th July 2019

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Aston University, Aston Street, Birmingham, B4 7ET

Refresh your leadership approach and adopt new practices for successful growth by joining other small business leaders at the SME Practical Insights workshop series. Each workshop is designed to address one specific challenge that most SME leaders will encounter at some point.

Ideal for growing businesses that have participated in programmes at the Centre for Growth, our events will introduce you to other ambitious entrepreneurs from our networks as well as new topics and experts from Aston Business School.

Please find description of our fifth workshop below:

Grow Customers using Big Brand Techniques: Marketing - What's Possible for the SME

Wednesday 10 July 2019

Learn practical marketing insights from big firms in order to connect with your customers so that your message is clear and they understand the compelling benefits of using your products, ideas or services. Understand the real reason customer make purchases and how to simplify a brand message so people understand it.

Led by Dr Keith Glanfield