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York Business Week Business Workshop: Creating and Maintaining A Sales Pipeline


Event Details


Make It York and Federation of Small Businesses


12th November 2019

Start Time


End Time



£15 per session or £45 if attending for the full day


Novotel York Centre, Fishergate, York, YO10 4FD

The importance of having a relevant and regular pipeline of new business opportunities is key to the success of any business.

Building and Managing a sales pipeline

In this workshop, you will learn how to build a sustainable sales pipeline to meet your business goals. You will take away a set of practical tools and an action plan for your own business.

The key topics covered:

  • The Sales and Marketing Funnel: an integrated approach
  • The 3 Vs of Pipeline Management: Velocity, Volume and Value
  • Opportunity Qualification
  • Managing opportunities from ‘rumour to cash’
  • Analysing your current sales pipeline and developing key actions

By attending this workshop, you will:

  • Build a pipeline that has a high probability of delivering your business goal.
  • Save yourself, time and money by qualifying the opportunities you have the best chance of winning.
  • Develop a set of key metrics to help effectively manage your sales pipeline.
  • Analyse your current pipeline and develop an action plan.

The workshop is aimed at:

Business owners, business development, sales, marketing and relationship managers.